CALIFORNIA PAVILION at Hong Kong Food Expo 2016

HONG KONG: Your Gateway to the Asia Market! The California Centers for International Trade Development (CITD) and the California State Trade Expansion Program (STEP) invite you to participate in our exclusive CALIFORNIA PAVILION at the Hong Kong Food Expo this August 11-13, 2016.

The Opportunities:

  • 2nd Largest Export Market for California Food & Ag. China and Hong Kong are the 2nd largest for California food and ag and beverage export, totaling over $3.5 Billion.
  • Market Access. The HK Food Expo attracts buyers from all over Asia and Southeast Asia – the fastest growing and largest regional market for California consumer goods and food products.
  • Positioning. Hong Kong’s position as a lead market is a trend setter for other markets in Asia – a product launch in Hong Kong will create awareness in nearby Asian markets.
  • Business Development Infrastructure. Excellent marketing, sales, financial, legal and logistics infrastructure to facilitate trade.


Participation Includes:

  • A uniquely designed, finished, turn-key, visibility showcase
  • A kiosk style trade promotion station with the California Pavilion
  • A dedicated station for your specialty food items
  • Chilled, secure and storage available on site
  • Media coverage exclusive to California Pavilion participants
  • Special discounts Cathay Pacific air travel (possible U.S. Air carriers discounts)
  • Discount lodging referred by Hong Kong Trade Development Council
  • Keep your costs & risks low
  • Save $4,000 immediately
Hong Kong Food Expo
August 11-13, 2016
Hong Kong Convention and Exhibition Centre
1 Expo Drive, Wan Chai, Hong Kong

The Fair (2015 Statistics)

  • 1,100 Exhibitors | 24 Countries and Regions
  • 20,000+ Trade Buyers | 60 Countries and Regions
  • 470,000 Public Attendees


Discounted rate of $660.00*

  1. 600 square feet (54 Square Meters x 2.5 m high) of shared space
  2. Custom built California Pavilion including 12 counters (one per company), carpet, table, chairs, cabinets, electricity and waste bins
  3. Leverage the “California” branding effect
  4. Optional business-matching meetings arranged by HKTDC (USD $390.00 extra per company)

*Package includes a $2500.00 subsidy applicable to California STEP eligible small businesses only. Airfare, hotel and travel costs are responsibly of each participant. 

Register Now:
To Register for STEP: (indicate interest for Hong Kong Food Expo Show)
To Register for Booth:

For more information please contact:
Brooks Ohlson
Center for International Trade Development
(916) 563-3222

Carmen Lee
Hong Kong Trade Development Council
(213) 223-1682

Funded in part through a grant award from the SBA. No federal grant funds are being used for any entertainment costs associated with this trade promotion or export marketing activity. 



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