Free Webinar: Exporting Medical Equipment to Southeast ASIA

July 16, 2020 9:00 a.m. to 11:00 a.m. Via ZOOM

Presented by the California Small Business Export Program


The global medical device industry-valued at $425 billion-is growing at a compound annual rate of 5.3% and is expected to reach $600 billion by 2025. Asia currently accounts for approximately $100 billion in sales, and is expected to grow at 10%, or half of all global growth. 

This webinar will have a focus on Southeast Asia, a growing market of 600 million residents. This is an often overlooked market by competitors. As the world emerges from Covid-19 lockdowns and travel begins to open up, Southeast Asia will be prioritizing support for the medical tourism sector which brought in 3.9 million patients from abroad in 2019, driving demand for medical devices and supplies. 


–Trade Outlook, Pre and post Covid-19 Current Global Trends Medical Device Global Trade

–Revisiting the Export Marketing Mix

–Exporting Med Tech to Southeast Asia Market Size and Growth Market Drivers Market Entry Strategies

–Regulatory Environments Current and Emerging Opportunities

–Shipping the Goods and Getting Paid Current Market Dynamics

–Export Resources and Support for California Small businesses including California STEP Funding Assistance

Featured Speaker

 Binh Thai General Manager Asia Actual Bangkok, Thailand. Thai is currently the General Manager at Asia Actual, a U.S. consulting firm helping health care companies enter Asia. He has spent the last 16+ years in the pharmaceutical and medical device industry with senior roles in numerous at AstraZeneca, Bristol-Myers Squibb and Zimmer Biomet. 

Currently at Asia Actual, Thai is working with a number of small to medium health care companies with their commercial and regulatory strategies in Asia with a strong emphasis on Southeast Asia. 

For More Information 

Jeffrey Williamson Director, California State Trade Expansion Program

(714) 951-5446